Garmin: measuring is winning

Garmin, specialist in bike computers, heart rate monitors and smartwatches, chose a Promostreamer (BE driver’s license) for a 12-month roadshow.

The unit visited major cycling races and events for cycling enthusiasts. Fans and athletes could experience the products live. The motto “measuring is knowing” came to life in an interactive setting.

Why it worked:

  • Promostreamer with flexible deployment
  • 12-month roadshow through cycling country
  • Live demos of Garmin sports technology.
  • Direct connection with cycling fans and athletes

Also interested in a mobile roadshow?

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