Firenze ( Tour De France 2024 )

Tour de France starts with a pop-up shop

For the Grand Départ of the 2024 Tour de France in Florence, we converted a Promobox 40Ft into a full-fledged merchandising pop-up shop.

Opened a few weeks in advance, the unit offered T-shirts, caps and water bottles to fans and visitors. With a setup time of only 30 minutes, without a crane, this Promobox proved its flexibility and strength.

Why it worked:

  • Promobox 40Ft fully equipped for merchandising
  • Quick setup in 30 minutes without crane
  • Opened in advance for extra revenue
  • Perfect visibility during Grand Départ Tour de France

Also interested in a mobile roadshow?

Contact us for a customized quote!

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