JD Sports moves Paris
When JD Sports brought the Kings World Cup to the streets of Paris, it was more than just a promotion. It became the talk of the town.
Our fully branded glassbox truck drove through the city’s iconic avenues:
📍 Eiffel Tower
📍 Arc de Triomphe
📍 Champs-Élysées
Inside, a giant replica of the Kings World Cup trophy was shining. Outside, fans, customers and random passersby gathered to take photos and videos – instantly creating a social media storm that spread like wildfire.
At several JD Sports stores, the truck stopped, giving visitors and influencers the chance to experience the spectacle up close. A perfect mix of visibility, interaction and experience.
Why it worked:
- Iconic locations: ultimate photo moments
- Influencers amplified the buzz
- Non-stop visibility in the heart of Paris
- JD Sports in the spotlight, in a way that sticks
With the Kings World Cup, Paris was not just a spectator, but the stage of the hype.
