Point P – Eden Work

It sounds like an impressive and environmentally conscious project by Point P, the large network of points of sale in the construction sector in France, this in collaboration with the Lyon-based agency Edenwork. The use of roadshows by Xtreme Concepts Roadshows as a traditional marketing tool is a smart way to get in direct contact with customers and further increase the company’s brand awareness.

The ecological aspect of this roadshow is admirable and at the same time innovative. The fact that the vehicles run on natural gas helps reduce the ecological footprint of the roadshow project. This is an important step toward sustainability and environmental awareness, especially in the construction industry where energy consumption is often high.

By touring France with three Iveco vehicles, Point P can reach a wide audience and demonstrate the benefits of their products and services while also demonstrating their commitment to environmentally friendly practices. These types of initiatives can be beneficial not only to the company, but also to the environment and the communities they serve.

Xtreme Concepts Roadshows in particularly proud of this partnership with Edenwork of Lyon.